Opportunities, Limitations & How to Use GPM as a Promotional Engagement Tool

Introduction – Limitations:

The Global Poker Masters is a team-based, sports-formatted competition. Players represent national teams and the event itself is structured more closely to sporting associations/ events (i.e. NFL, The FIFA World Cup, Ryder Cup, NBA, etc.) than any conventional poker tournament. What this means for pro players’ existing sponsors:

• 1. Players do not invest anything financially to play – on the contrary, they compete for prizes furnished by the Global Poker Index / any participating event sponsors. This precludes individual players from representing sponsors unique to them during competition at the Global Poker Masters or within the confines of the events’ livestream broadcast.

   

• 2. As in any other association sports structure, players are free to represent and collaborate with their independent sponsors outside the event’s framework. Simply put, players and their sponsors are free to market/ advertise their involvement with one another and with the Global Poker Masters so long as this is done independently of official event channels.

Opportunities:

The Global Poker Masters is a free content fountain & focal point of exposure for players & indirectly their sponsors (whether they be online poker rooms or otherwise). Just because players cannot represent their sponsors at the Masters’ doesn’t mean both can’t benefit significantly from attaching themselves to its highly public profile in the media.

In fact, the Global Poker Masters offer both its’ nations’ team members and their personal sponsors a unique avenue to market themselves, engage new fans, and raise their own profiles without investing in any of costly marketing structures achieving such goals normally entail. What gaming & independent player sponsors can do:

• 1. Announcing sponsored players (and by extension the brand they represent) upcoming presence at Poker’s World Cup.
• 2. Offering free-to-play (and Real Money Gaming (RMG) where available) promotions based off of the Global Poker Masters (subject to GPI approval)
• 3. “Pick ‘Em” Campaigns where fans choose which nation will win the 2015 Masters’ event – if the sponsors’ players will win the event’s MVP, and etc.
• 4. Using Global Poker Masters content (before, during and after the event) & the places where this content lives online to promote players’ sponsors. 
• 5. Utilize Global Poker Masters’ media profile to create/ promote re-branded content to be picked up by media outlets primed to pick up new content & updates from the Global Poker Masters.

Global Poker Masters & GPM are registered trademarks in the U.S. and other countries.

Last Updated: 21/01/2015